Ono Rides

Ono Rides is a conceptual mobile app tackling impaired driving from a different angle — by removing the cost barrier that stops people from choosing a safe ride home. The app integrates directly with participating venues, folding the cost of a ride into the user's drink tab so the decision to get home safely is never a financial one. The experience works in two phases: Ono first calculates drink purchases against ride cost, then matches the user with a driver when they're ready to leave. The project spanned branding, UI/UX design, and motion — building a full product identity from the ground up.